Tradition with the ALPA
The ALPA embrocation is known to its users from 1913, the year
of the ALPA copyright registration. The same name is used also
by its manufacturer. From 1948 the ALPA embrocation is manufactured
in the town of Velke Mezirici in the Czech Republic.
The ALPA embrocation is produced without major changes until
now. It is supplied in the traditional design of glass bottle
with the label in the company blue colour. The base of the label
is in the sky blue colour with white letters and company logo
- capital A with the yellow star. The recipe was created by the
natural scientist from Brno, Gregor Mendel. The ALPA embrocation
is an alcohol solution of vegetable essential oils and menthol
in an optimum ratio. It serves as a basic medicinal and sedative
aid with versatile use. The later developed embrocations LESANA
and SOSNA have the similar effect and they contain extract of
The company Alpa was privatised in 1994. The only partner of
the company is the Swiss company IG Pharma Holding AG, which
established the limited liability company Alpa, s.r.o. The executive
officer of this company is Mr. Vaclav Novotny.
The company Alpa, s.r.o. currently produces more than 140 various
cosmetic products. The company has a dominant position in the Czech
market with regards to market production of embrocations and baby
powders. The latest knowledge gained in the company is used for
development and production of a number of high quality and competitive
cosmetic products: after shaves, skin lotions, cologne waters,
hair lotions, hair sprays, hair shampoos, tooth pastes, mouth washes,
repellents, children's and massage creams, sun creams, skin powders
etc. The very successful market products are also herbal massage
formulas in the form of gel and emulsion. The herbal extracts are
characteristic with regeneration effect and they reduce muscle
tiredness. They also bring relieve from headache.
The production commences in modern facilities at constantly
monitored check-in, production and check-out. The guarantee of
best quality is given with a stable work force and the latest
high-tech laboratory equipment.
The regular yearly increase of company turnover is the best
reference for the company evaluation amongst the extraordinary
strong competition of the cosmetic industry.